RISD Museum Rebranding Project

Given three weeks, I was challenged to develop a visual identity for one of four real-world organizations: the RISD Museum. After receiving a briefing from your client organization, I move through the stages of a real-world branding project, from research to asset building, to deploying your identity across applications. Specifically, I focus on the brand mission of interconnecting the tradition of RISD Museum and modern art. I try to depict it by using the visual imagery of waves and complementary colors.